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Brian Littleton

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 1claims → 0claims resolved → 3.88/5average certainty → 1.12/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 7 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brian argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brian Littleton on measured tape to publish a rate. This says nothing about how they speak.

Everything Brian Littleton said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Brian Littleton retained 100% equity in ShareASale through its acquisition
“I did hold a hundred percent. I mean, you do a lot of things over the years with bonusing and things along those lines to make a company grow, obviously. So I can't take, you know, all of that credit or whatnot, but the you know, I did own the company all the …”
Brian Littleton Feb 11, 2018 ▶ 11:23 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
About 20% of ShareASale publishers were sourced directly from retailers
“What we found is about 20% of publishers are finding programs from the retailers.”
Brian Littleton Feb 11, 2018 ▶ 7:24 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale hosted about 5,200 merchant retailers and programs
“Now it's over 5000, it's about 5200 programs and retailers that are on the platform.”
Brian Littleton Feb 11, 2018 ▶ 8:17 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale paid roughly 20,000 active publishers in the preceding year
“Over the past year or so, we've paid about 20,000 different publishers.”
Brian Littleton Feb 11, 2018 ▶ 8:56 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
Brian Littleton fully bootstrapped ShareASale for 17 years
“Totally bootstrapped.”
Brian Littleton Feb 11, 2018 ▶ 10:33 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale's core business model took roughly 20% of affiliate commission payouts
“The models are a little different depending on programs, but generally speaking, it's about 20% of whatever the affiliate commission is.”
Brian Littleton Feb 11, 2018 ▶ 2:36 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Assertion Not checkable as stated
ShareASale grew to roughly 500 merchant retailers within 18 months
“By the end of, I'd say year one and a half we were talking about having about 500 retailers at the time, mostly small businesses that were starting to use our platform.”
Brian Littleton Feb 11, 2018 ▶ 5:40 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale operated with a lean 30-person team in Chicago
“There's 30 of us here in Chicago, so.”
Brian Littleton Feb 11, 2018 ▶ 17:01 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+

Appearances (1)

EpisodeDateSpeaking time
932 How ShareASale CEO Kept 100% Equity, Sold For $35m+ Feb 11, 2018 11m
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