Disclosure certainty 4/5 debate potential 1/5

ShareASale operated with a lean 30-person team in Chicago

Brian Littleton · 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+ · Feb 11, 2018 · at 17:01

Brian Littleton discusses the operational scale and headcount of ShareASale following its acquisition.

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“There's 30 of us here in Chicago, so.”

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More from Brian Littleton

Disclosure
Brian Littleton retained 100% equity in ShareASale through its acquisition
“I did hold a hundred percent. I mean, you do a lot of things over the years with bonusing and things along those lines to make a company grow, obviously. So I can't take, you know, all of that credit or whatnot, but the you know, I did own the company all the …”
Brian Littleton Feb 11, 2018 ▶ 11:23 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
About 20% of ShareASale publishers were sourced directly from retailers
“What we found is about 20% of publishers are finding programs from the retailers.”
Brian Littleton Feb 11, 2018 ▶ 7:24 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale hosted about 5,200 merchant retailers and programs
“Now it's over 5000, it's about 5200 programs and retailers that are on the platform.”
Brian Littleton Feb 11, 2018 ▶ 8:17 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale paid roughly 20,000 active publishers in the preceding year
“Over the past year or so, we've paid about 20,000 different publishers.”
Brian Littleton Feb 11, 2018 ▶ 8:56 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
Brian Littleton fully bootstrapped ShareASale for 17 years
“Totally bootstrapped.”
Brian Littleton Feb 11, 2018 ▶ 10:33 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
Disclosure
ShareASale's core business model took roughly 20% of affiliate commission payouts
“The models are a little different depending on programs, but generally speaking, it's about 20% of whatever the affiliate commission is.”
Brian Littleton Feb 11, 2018 ▶ 2:36 932 How ShareASale CEO Kept 100% Equity, Sold For $35m+
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