Wagoner: Doing production work for influencers secures better sponsorship deals
Lane Wagoner · My Coding Game Makes $1M Per Month · Apr 30, 2025 · at 9:58
Lane Wagoner, founder of boot.dev, shares practical advice on Starter Story for sourcing and negotiating creator sponsorship deals.
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“If you're going to work with influencers, there's one giant exploit That you can take advantage of that doesn't work in most other channels, which is if you're incredibly easy to work with and you do a lot of work for the influencer, you can get better deals.”
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“So we've actually done most of our
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“So our total revenue for 20, 24 was 5.7 million dollars. The cost of goods sold on that revenue was only 300 K. So we spent around six to 700,000 dollars last year on salaries and like Full-time contractors. And then the bulk of our expenses were marketing exp…”