influencers

“The most obvious thing is that you should try to avoid paying upfront for the video, and most may pay half upfront. This is because most influencers are fantastic people, but some influencers will just try and drop a half-assed video once they get the money in…”

“So you should not talk about, you know, extraneous things like how many employees your startup has or what fundraising round you're at, or you were featured on tech crunch. If you're working with influencers, they really don't care about any of this stuff. The…”

“With an influencer, you don't want to pay based on the number of subscribers and the number of followers that they have. The sole question you should be asking is will their audience convert and like your product or will they not?”

“The best way to do it is in my opinion, is you talk to an influencer, you bake everything in, like, you know, what's the price. If we get like exclusivity, one Instagram story, we want Lincoln bio for an entire month. Oh, I want exclusivity rights for this vid…”

“What matters more to me is not really the floor of are they consistently getting 5010 thousand, 100,000 views. What matters way more to me is the ceiling. Do they have at least one or two videos that gets 1,000,002 1,000,010 million views?”

“If you're going to work with influencers, there's one giant exploit That you can take advantage of that doesn't work in most other channels, which is if you're incredibly easy to work with and you do a lot of work for the influencer, you can get better deals.”