Park: Never pay influencers 100% upfront for sponsored videos
David Park · The $10M AI SaaS Playbook · Mar 18, 2025 · at 11:28
David Park, founder of Jenni AI, discusses strategies for structuring influencer sponsorship contracts to align performance incentives.
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“The most obvious thing is that you should try to avoid paying upfront for the video, and most may pay half upfront. This is because most influencers are fantastic people, but some influencers will just try and drop a half-assed video once they get the money into their account, and also generally just lose all of your leverage once the payment is completed.”
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