David Park
14 statements across 1 episodes · 6 bullish · 3 bearish · 1 people on the record · first statement Mar 18, 2025 by David Park · across every show →
On the record as a speaker too: David Park's record, appearances and statements → this page counts the times other people say the name.
Everything said about David Park, oldest first
Mar 18, 2025 negative
Park: Never pay influencers 100% upfront for sponsored videos
“The most obvious thing is that you should try to avoid paying upfront for the video, and most may pay half upfront. This is because most influencers are fantastic people, but some influencers will just try and drop a half-assed video once they get the money in…”
Mar 18, 2025 positive
Mar 18, 2025 positive
Park: Source video hooks by analyzing what naturally stops your scroll
“You could scroll yourself on the TikTok account that we talked about earlier, the TikTok account you created just to see what the algorithm serves you and just keep scrolling until something naturally grabs your attention. And that can give you ideas. Either y…”
Mar 18, 2025 negative
Park: Influencers do not care about startup funding, headcount, or TechCrunch features
“So you should not talk about, you know, extraneous things like how many employees your startup has or what fundraising round you're at, or you were featured on tech crunch. If you're working with influencers, they really don't care about any of this stuff. The…”
Mar 18, 2025 positive
Park: A single repeating TikTok format drove $500K+ for Jenni AI
“We probably posted that exact same video two times a week for maybe half a year, and that's done hundreds of millions of views, tens of thousands of paid users. I would say probably over half a million dollars, and it was one of several video series that we we…”
Mar 18, 2025
Park: Paying creators a 30% markup for multi-platform reposts sharply cuts per-video cost
“So if you say, how about you also post it on Tik Tok as well? And we'll pay like 30% more. It's not that much more work for them. It's just the same video that gets reposted. And then for you, your price per video gets drastically cheaper because you're only p…”
Mar 18, 2025 negative
Park: Do not price influencer sponsorships based on follower counts
“With an influencer, you don't want to pay based on the number of subscribers and the number of followers that they have. The sole question you should be asking is will their audience convert and like your product or will they not?”
Mar 18, 2025
Park: Requesting all-inclusive creator quotes allows founders to negotiate down to necessary deliverables
“The best way to do it is in my opinion, is you talk to an influencer, you bake everything in, like, you know, what's the price. If we get like exclusivity, one Instagram story, we want Lincoln bio for an entire month. Oh, I want exclusivity rights for this vid…”
Mar 18, 2025
Mar 18, 2025
Park: Standard base pay for in-house UGC creators is roughly $2,000 monthly
“The industry standard is usually you pay like 2000 ish per month. It could be a little lower, a little higher depending on who you're targeting, but 2000 dollars per month, and then some incentive bonus on top of it. And it usually shakes out. Like you will pr…”
Mar 18, 2025 positive
Park: Influencer sponsorship should prioritize viral view ceiling over view floor
“What matters more to me is not really the floor of are they consistently getting 5010 thousand, 100,000 views. What matters way more to me is the ceiling. Do they have at least one or two videos that gets 1,000,002 1,000,010 million views?”
Mar 18, 2025 positive
Mar 18, 2025 positive
Park: Reset stuck low-view social accounts with a new SIM card
“There are some instances where your account may just be, no matter what you seem to do, you just can't seem to get it off the ground. It's just stuck kind of in like, 103 hundred view hell. In those cases, you may want to try creating a new account with a new …”