influencers

“I think there is going to be a shift, you know, from like, people trusting celebrities to then trusting influencers to then trusting like very niche content creators.”

“Obviously by the end of the year, we're going to have fully AI generated streamers, influencers, et cetera.”

“The valuation of the influencer industry has 11 X'd in the last seven years. You know, two million influencers today generate over a 100,000 dollars a year at least, and then there's like a top cohort that's generating well over 500 K.”

“Influencers never like to be paid on a basis where it's pay per view. So you always have to pay, tell them what they're getting paid up front.”

“What we found is like three to be kind of that sweet spot where it's like their audience starts to trust you enough because you've like talked about it enough. And then you do an affiliate commission with them.”

“All of the top articles will tell you to pay based on followers. They will tell you straight up, like, they will give you a chart. The top article has a chart of, like, if they have this much, then they're a micro-celebrity. You pay a thousand. If they have th…”

“People like, and all of our data supports this. People do not make Purchasing decisions, largely off of like influencers. They make them off of creators that are consistently talking about these things. Influencers only work if you're at like a massive scale, …”