Insight
Yadegari: AI health apps must use fear-mongering marketing to drive downloads
“But I think that the primary lever to drive downloads to something like this would have to be paid ads or influencer marketing, where we could get into it more later, but it would play on the emotions of a little bit of fear mongering on the idea that they mig…”
Insight
Yadegari: AI chatbot apps differentiate on prompting, not UI design
“This is another thing where you could just look up chatbot on the App Store and pull out the UI. It does not need to reinvent the wheel. The only thing that's important to reinvent here is the prompting, and that's probably, so before we go into that, I want t…”
Insight
Yadegari: App UI must be immediately clear in two-second influencer clips
“Showing it on an influencer video, when it, when the phone is only on the screen for two seconds, you need the viewer to understand what this app does and why they want to get it for themselves. And if it's unclear, if the app is too convoluted, then influence…”
Disclosure
Yadegari calls $7 per week app pricing steep and potentially unethical
“So when I think of weekly, usually I go for four dollars or seven dollars a week. I think seven dollars is pretty steep, and you could debate whether it's ethical to price that much for an app like this, because it comes out to close to 30 dollars a month if s…”
Insight
Yadegari: AI apps with high latency should use background loading
“What a lot of apps do is they bring you to an analyzing screen where it loads, and you just wait on the screen. I honestly hate this, and especially for something that can take 30 to 60 seconds, depending on how complex your prompt is, and when you're waiting …”
Insight
Yadegari: Utility App Users Do Not Naturally Share Food Scans
“And what I noticed with a utility app like Cal AI is that people don't really care to share their food.”
Insight
Yadegari: Marketers must evaluate an influencer's audience rather than their niche
“When thinking about influencers, I always try to, I, it's always important to look at the audience of the influencer, not at the actual influencer. Their niche could be one thing, but their audience could be something completely different.”
Insight
Yadegari: Influencers refuse pay-per-view and require upfront payment
“Influencers never like to be paid on a basis where it's pay per view. So you always have to pay, tell them what they're getting paid up front.”
Assertion Not checkable as stated
Yadegari: AI wingman apps monetize repeat resubscriptions on weekly models
“I have many friends who have built the apps like RizGPT and other of these AI wingman response apps. And what I've learned from them is that, first of all, they're on the weekly pricing model, and two, they're mostly capitalizing on the repeat users.”
Assertion Not checkable as stated
Yadegari: Most Cal AI clones rely on basic inaccurate prompts
“A lot of people will make GPT wrappers for things like Cal AI. We have so many clones right now, and most of them have done nothing to make the app more accurate. They just put a basic prompt in and have GPT estimate the calories, whatever that means from the …”
Insight
Yadegari favors Instagram-style activity feeds for single-player utility apps
“I've actually really liked the concept of just showing a log, kind of like an Instagram feed of your content, even if it's a single person utility app.”
Disclosure
Yadegari: Cal AI Grew Primarily Through Influencer Marketing
“Well, Cal AI was grown through influencer marketing.”
Insight
Yadegari: Sequential multiple-choice questions beat checkbox lists for app quizzes
“I think it would be, kind of to your point of making it digestible and gamified, instead of asking them, like, what are you feeling, and then giving a bunch of checkboxes and they could click anything, it would probably be better to ask a series of multiple ch…”
Disclosure
Yadegari benchmarks consumer app influencer campaigns at a $5 RPM
“Assuming an RPM of five dollars, which is what I usually start with an app.”
Disclosure
Yadegari builds initial app UX himself before outsourcing visual polish
“Usually what I do is I do all of the UX myself, and then I'll hire someone either on Upwork or some somewhere else. Now I know a lot of talented designers, but in the past, that's what I would have done and have them make my bad designs look a lot prettier.”
