Yadegari: AI health apps must use fear-mongering marketing to drive downloads
Zach Yadegari · Inside the Brain of a 17-Year-Old $1M/Month AI Founder · Dec 11, 2024 · at 19:45
Zach Yadegari and Greg Isenberg analyze customer acquisition and viral mechanics for an AI skin condition diagnostic application.
0:00 / 0:15exact quote · 15.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“But I think that the primary lever to drive downloads to something like this would have to be paid ads or influencer marketing, where we could get into it more later, but it would play on the emotions of a little bit of fear mongering on the idea that they might have some kind of disease or problem.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Zach Yadegari
Yadegari: AI chatbot apps differentiate on prompting, not UI design
“This is another thing where you could just look up chatbot on the App Store and pull out the UI. It does not need to reinvent the wheel. The only thing that's important to reinvent here is the prompting, and that's probably, so before we go into that, I want t…”
Yadegari: App UI must be immediately clear in two-second influencer clips
“Showing it on an influencer video, when it, when the phone is only on the screen for two seconds, you need the viewer to understand what this app does and why they want to get it for themselves. And if it's unclear, if the app is too convoluted, then influence…”
Yadegari calls $7 per week app pricing steep and potentially unethical
“So when I think of weekly, usually I go for four dollars or seven dollars a week. I think seven dollars is pretty steep, and you could debate whether it's ethical to price that much for an app like this, because it comes out to close to 30 dollars a month if s…”
Yadegari: AI apps with high latency should use background loading
“What a lot of apps do is they bring you to an analyzing screen where it loads, and you just wait on the screen. I honestly hate this, and especially for something that can take 30 to 60 seconds, depending on how complex your prompt is, and when you're waiting …”
Yadegari: Utility App Users Do Not Naturally Share Food Scans
“And what I noticed with a utility app like Cal AI is that people don't really care to share their food.”
Yadegari: Marketers must evaluate an influencer's audience rather than their niche
“When thinking about influencers, I always try to, I, it's always important to look at the audience of the influencer, not at the actual influencer. Their niche could be one thing, but their audience could be something completely different.”