influencer marketing

“Showing it on an influencer video, when it, when the phone is only on the screen for two seconds, you need the viewer to understand what this app does and why they want to get it for themselves. And if it's unclear, if the app is too convoluted, then influence…”

“When thinking about influencers, I always try to, I, it's always important to look at the audience of the influencer, not at the actual influencer. Their niche could be one thing, but their audience could be something completely different.”

“Well, Cal AI was grown through influencer marketing.”

“But I think that the primary lever to drive downloads to something like this would have to be paid ads or influencer marketing, where we could get into it more later, but it would play on the emotions of a little bit of fear mongering on the idea that they mig…”

“When in doubt, also don't be afraid of your video. Looking like a straight up ad. Even if it gets less views, it's will convert better.”

“When it comes to posting content you can't use like a one-size-fits-all strategy for all the partnerships, because every influencer has cultivated their own people that love them for what they post. So your sponsored content can't deviate too far from it, or e…”