paid ads

“I don't think enough people do this where they have a low ticket item that they sell via paid ads mostly, and then put them in a drip campaign that ultimately leads them to audience building, community building, and affiliate deals that are related, like value…”

“You could do a similar thing with paid ads to just see, okay, which value prop gets more clicks or which value prop gets more attention. If you have a new paid platform where ads are underpriced, that might be another arbitrage that you can jump on.”

“One mistake I think a lot of SaaS companies face is they would run paid ads directly into their homepage. You need a dedicated landing page because ranking on Google is different than like a super CRO The page, you know, you got to have something hella convert…”

“But I think that the primary lever to drive downloads to something like this would have to be paid ads or influencer marketing, where we could get into it more later, but it would play on the emotions of a little bit of fear mongering on the idea that they mig…”

“The reason that I put SEO and paid ads at the end is I kind of feel like in many ways they're both a trap. When you're an early stage entrepreneur, you want really fast inner cycles, right? So you want, like, you want to be able to test something, see if it re…”

“So you find the winners, pull those out, put ad spend behind them. They're going to, if they work organically, they're also going to work in a paid setting.”

“The longer an ad has been running, you can guess that that ad is performing well for them. So go to company's meta ad library, take a look at what they're doing, copy it, and specifically look for the ads that have been running for a long period of time. The o…”

“If you want to use ads to scale your SaaS, you can't do it with a low ticket offer. And when I say low ticket, I basically mean anything that is below a thousand dollars per month. If your SaaS is 50 dollars a month, a hundred dollars a month, this probably wi…”