The Exchanges

Q So that's interesting, because it's like, I, I would want to work on apps. Like, when I'm thinking about consumer AI apps, for example, like, the ones I would prioritize doing would be ones that Have high shareability, and this, to me, has low shareability, right?

A Yeah, definitely can have low shareability. It might get to the point where someone finds it very useful, their friend tells them, hey, I have this weird bump on me, and then you say, hey, I know this app, let's just take a picture of it and see what it is. That's something where I could see it. But where I really, and I could see it being also shareable through word of mouth among parents. So not sharing the actual result, but sharing the idea. Parents, concerned parents are always talking about their kids and whatever's happening in their life. So I could see parents sharing to their parent friends like, hey, your kid is feeling sick. Just get this app. It's what's helping me. And it's spreading that way. But I think that the primary lever to drive downloads to something like this would have to be paid ads or influencer marketing, where we could get into it more later, but it would play on the emotions of a little bit of fear mongering on the idea that they might have some kind of disease or problem.

AI assessment note: “Yeah, definitely can have low shareability. It might get to the point where”

Q you're creating like the UX, you know, right now you're just doing it from your, your head. Cause you know, I'm sure you're, you're going through a lot, a bunch of apps in your mind right now, but do you, do you go and just be like, let me go look at five, 10 apps or like, how do you think about, you know, figuring out what the UX is?

A Yeah, that's a good point. I do usually think, or so if there are similar apps that have already been released, I'll go look at those for inspiration. I'll usually actually put them in the Figma file. So while I'm designing, I can take inspiration, something like this. If we look up on the app store, Actually, um, yeah, everyone can look it up at home, I guess, cause I'm not screen sharing that and it's on my computer, but there is nothing called Dr. AI on the app store that comes up. And so there's not much inspiration to take. So then the closest thing to do is looking at other similar apps. And I think looking at these AI apps are a good example. So I kind of took inspiration from two apps that were released recently, one Cal AI. And then also RizGPT. RizGPT kind of had the three questionnaire pop-up here of their three features. One was like chatbot as well, one was analyzed text messages, and then something else was pickup lines. So that was the basis which I held in my head while coming up with this.

AI assessment note: “if there are similar apps that have already been released, I'll go look at those”

Q And, uh, like, what are you, like, are we talking to 99 cents, like, a doll, you know, two dollars, like, how, how do you think about, like, I know you're going to test it, but, like, what are you seeing, I mean, you're building a bunch of these types of apps, like, what are you seeing being, like, the sweet spot for, for apps like this?

A So when I think of weekly, usually I go for four dollars or seven dollars a week. I think seven dollars is pretty steep, and you could debate whether it's ethical to price that much for an app like this, because it comes out to close to 30 dollars a month if someone stays subscribed. So I think four dollars is pretty fair to do, but ultimately I AB test a bunch of things. So what I'll usually do is I'll AB test four dollars a week, seven dollars a week, I'll try variations of a free trial on both of those. I'll AB test 10 a month, eight a month, 15 a month, 20 a month, and 30 a year, 40 a year, 50 a year, 70 a year. Every single variation, I'll try the free trial as well, and ultimately see what works the best. What is the highest proceeds per download on the app?

AI assessment note: “usually I go for four dollars or seven dollars a week”

Q noticing is two things actually. One is it feels very simple, and I'm curious to like, do you think about designing simple apps and simple screens? And then two, I've noticed that it's like almost gamified in some ways. Like the danger level to me, like it feels like a game. So how, how much, how much of game design are you thinking about when you're designing apps like this?

A That's a good question. I usually don't think necessarily about gamifying it. I think about making everything very digestible to the user, and that's something that video games need to do as well. So I think it's, it's just something that maybe a coincidence that it's necessary for both. Well, I think any consumer product needs to be simple. And yeah, showing a danger level in a zero to five, I think it makes it most easy to understand rather than something like, And just like a text level, like this is fairly dangerous versus this is very dangerous. Always a zero to one, putting a number on something with like a chart. It's more digestible is the key, key theme.

AI assessment note: “I usually don't think necessarily about gamifying it. I think about making everything very digestible”

Q And what about shareable? Like, do you think about, you know, are people going to screenshot this and post it to Instagram or something?

A Yeah. So that's something where a lot of people with utility apps. So there's like a big thing, either you have the K factor app where it grows by sharing the word of mouth or posting on stories, sending to group chats, and then you could grow through influencer marketing, everything, or just posting social media paid ads, everything that I've built. Well, Cal AI was grown through influencer marketing. The previous project I built before that, We initially started growing through social media, but then it started taking off from people sharing to their friends. And what I noticed with a utility app like Cal AI is that people don't really care to share their food. And something like this, the scan skin, I don't think people would necessarily care to share a picture of a bump on them. One, I think that's kind of embarrassing. Maybe they would want to share it to their parent. That could be interesting if it's a kid that scanned something, and then the AI saying, like, this is a level five danger. You need to see a doctor. Then they might want to share it. But in that case, they could just screenshot it. I don't think it would be a mechanism of growth.

AI assessment note: “I don't think people would necessarily care to share a picture of a bump”

Q Cool. So, you know, where do we go from here?

A Yeah. So I was thinking, so when I usually design apps, I start out just with the basic framing. So put some kind of navigation bar thinking, and you know, I'm just going to do some sketches. Usually what I do is I do all of the UX myself, and then I'll hire someone either on Upwork or some somewhere else. Now I know a lot of talented designers, but in the past, that's what I would have done and have them make my bad designs look a lot prettier. So usually I'll put home. I think settings would be good to have as well, and we could figure out if we want something else in the middle later, but I think since it's a pretty straightforward app, we have three features, uh, three main features. So it's going to be the scan, the chat, and the symptoms quiz. So we could have three buttons here, which we could figure out the designs later. Then based on everything, I think we also want a history, and this history, it's some inspiration taking, taken from my app CalAI right now, where it shows the foods that you logged in a day, so you could just scroll down and see everything, and I've actually really liked the concept of just showing a log, kind of like an Instagram feed of your content, even if it's a single person utility app. So in the history, we can have stuff like your previous chats with the chat bot, your previous scans, can have, um, your, like, the results of your recent sympt…

AI assessment note: “I start out just with the basic framing. So put some kind of navigation bar”