Kevin Kelly: Advertisers will bypass agencies to pay influencers directly
Kevin Kelly · a16z Podcast | Not If, But How -- When Technology is Inevitable (with Kevin Kelly) · Jan 2, 2019 · at 10:17
Kevin Kelly outlines future shifts in media monetization and advertising during a discussion on the a16z Podcast.
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“I think this is one of the shifts that I can see coming, which is that we kind of flip things around, and you have a reverse market, so to speak, for attention, where you're paying the high influencers directly, not going through the ad agencies.”
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