influencers
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Jan 2, 2019 by Kevin Kelly · across every show →
Everything said about influencers, oldest first
Jan 2, 2019 bearish
Kevin Kelly: Advertisers will bypass agencies to pay influencers directly
“I think this is one of the shifts that I can see coming, which is that we kind of flip things around, and you have a reverse market, so to speak, for attention, where you're paying the high influencers directly, not going through the ad agencies.”
Apr 22, 2026 neutral
Andreessen: Undisclosed payments to influencers for political opinions are completely legal
“If I pay an influencer to take a position on a moral topic that is not a product that is sold or a political candidate, but it's just like a position on a moral or political thing, that doesn't qualify either as an advertisement or as a political donation. It'…”