ad agencies
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 2, 2019 by Kevin Kelly · across every show →
Everything said about ad agencies, oldest first
Jan 2, 2019 bearish
Kevin Kelly: Advertisers will bypass agencies to pay influencers directly
“I think this is one of the shifts that I can see coming, which is that we kind of flip things around, and you have a reverse market, so to speak, for attention, where you're paying the high influencers directly, not going through the ad agencies.”