Mañalac: Paid influencer marketing is rarely cost-effective for early-stage startups
Kat Mañalac · PR + Content for Growth by Kat Mañalac and Craig Cannon · Y Combinator · Sep 19, 2018 · at 41:52
Kat Mañalac, YC Partner, responds to an audience question about whether early-stage founders should pay influencers to promote products they do not personally use.
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“A big problem is that influencers often charge you and are expensive. Like, if you get some huge influencer who just loves what you're doing and wants to tweet about you, and that's great, but more often than not, they're gonna charge you and it's not worth, ah, the conversion's not gonna be worth it, especially if they're just, you know, generally talking about you versus answering a real need for themselves.”
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