influencers
also referred to as: influencer
3 statements across 2 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Sep 15, 2022 by Adam Grenier · across every show →
Everything said about influencers, oldest first
Sep 15, 2022 bullish
Grenier: Influencer marketing tools replicate the hyper-targeting of early Facebook
“Influencer is probably the one that I'm most intrigued by because similar to OTT, like the scale and services and the ability to go do it is still there. It's also got that hyper granularity. That, like, when I get into influencer tools, it feels to me like ea…”
Mar 23, 2023 positive
Meservey: The makeup industry realized early consumers buy creator aesthetics, not brands
“The makeup industry is smarter than all of us in how they use social media and influencers because they caught on very early on. That people don't buy makeup to subscribe to makeup brands, that they do it because a certain celebrity or influencer or Kardashian…”