Meservey: NYX spends zero on traditional marketing, directing all budget to influencers
Lulu Cheng Meservey · Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) · Mar 23, 2023 · at 51:20
Lulu Cheng Meservey, CCO at Activision Blizzard, explains how cosmetics brands pioneer direct-to-consumer and influencer strategies.
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“NYX is one of the makeup companies that has, as far as I know, zero dollars spent on marketing and all of their dollars and all of their effort spent on paying influencers.”
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