Vidit Aatrey: Nykaa does not represent mainstream Indian e-commerce
Vidit Aatrey · Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath · May 7, 2023 · at 1:52:40
Vidit Aatrey (co-founder and CEO of Meesho) explains to Nikhil Kamath why public beauty retailer Nykaa's metrics cannot be used as a proxy for the broader Indian e-commerce market.
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“I don't think that company is a good representation of India e-commerce. It's very narrow in a category, and very narrow in terms of the customer base they serve. Their average order value, if I remember, comes from 1518 102,000, something like that.”
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