Nardone: Flashtalking charges incremental CPM fees based on targeting data complexity
John Nardone · 840: Ad Tech: $400m from Apple? Deal! FlashTalking Doing 15-40b Impressions/month · Nov 11, 2017 · at 11:27
Flashtalking CEO John Nardone breaks down the ad tech platform's pricing structure and revenue model to host Nathan Latka.
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“It's a CPM model. So based on the amount of complexity of the data that you're using for the targeting, it's a incremental CPM charge on your ad serving.”
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