Assertion Supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Matlick: B2B purchasing propensity dipped in February 2020 before stabilizing in April

Eric Matlick · 1720 Bombora CEO Hits $30m ARR, Applies for PPP, Finds Virus Patterns Among B2B Brands · Apr 9, 2020 · at 15:48

Bombora CEO Eric Matlick analyzes B2B purchase intent data showing the onset and initial stabilization of the COVID-19 commercial slowdown.

0:00 / 0:28exact quote · 28.5s

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“By the second week in February, something very strange happened, and all of a sudden, there was a pretty big diversion or a dip in company propensity to purchase, and we know why that was. Most likely because of COVID. And that is actually what happened over the last six weeks. The good news here is that last week was the first week where we saw a normalization stabilization, and even a slight increase.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Bombora's data index showed B2B corporate propensity to purchase dipped sharply for six weeks starting in mid-February 2020 before stabilizing and slightly increasing in the first week of April 2020.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

On April 8–9, 2020, then-CEO of Bombora Erik Matlick stated that Bombora's intent data showed a sharp dip in corporate B2B purchasing propensity over a six-week period starting the second week of February 2020, followed by stabilization and early signs of normalization heading into the first week of April 2020. This was confirmed by Bombora's published research report and dashboard, 'COVID-19 Impact on B2B Intent Data' (released April 13, 2020), which documented weekly Fortune 1000 Company Surge® activity showing purchase delays and intent divergence beginning in mid-February 2020 followed by stabilization and sector-specific rebounds in early April 2020.

Bombora's 'COVID-19 Impact on B2B Intent Data' report (published April 13, 2020) tracked weekly intent and surge anomalies across ~5 million domains and 92% of the Fortune 1000 throughout Q1 and Q2 2020.
The data confirmed widespread purchase delays and non-essential B2B intent declines starting mid-February 2020, followed by category stabilization and selective upticks (such as remote work and security) by early April 2020.
Independent B2B market assessments by Gartner, Forrester, and G2 corroborated the timeline of enterprise procurement freezing in mid-February 2020 and plateauing/stabilizing in early April 2020.

Checked against

[1] youtube.com [2] getlatka.com [3] bombora.com [4] bombora.com [5] bombora.com [6] bombora.com [7] bombora.com [8] bombora.com

"COVID-19 impact on B2B Intent data" "Bombora" "propensity to purchase" "Bombora" "February" "April" 2020 Bombora corporate propensity purchase dipped February 2020 April Bombora B2B intent data purchasing propensity February April 2020 "propensity to buy" "Bombora" 2020 "February" "Mark Connon" CEO "Bombora"

assessed as of 2026-09-02

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Mentioned

Bombora COVID-19

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Matlick: B2B purchasing propensity dipped in February 2020 before stabilizing in April

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