Latka: Upfront service fees prevent SaaS churn and boost retention
Nathan Latka · How he hit $1m Revenue His First Year Building Leasing API's for Real Estate Industry on back of $1.75m Agency · Dec 8, 2022 · at 9:31
Podcast host Nathan Latka pushes back on standard venture capital orthodoxy regarding services revenue in SaaS startups.
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“This is the counterpoint guys, the VC argument that you shouldn't sell services inside of your SAS. I would always argue the opposite, which is if you touch a SAS sale with a big upfront fee, like five K, they're just not going to turn your net dollar retention. It's going to be through the roof.”
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