Geva: API products avoid churn because they require no human intervention
Ron Geva · 1102 WebHose CEO on understanding unstructured data, passes $2.3m in ARR · Jul 31, 2018 · at 16:20
Ron Geva, CEO of Webhose.io, explains why backend API data platforms experience greater retention than standard UI-driven SaaS applications.
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“Since we are an API, we are in the backend and no human is, is, is intervening. So it's not like you have a system that, a SaaS system that the guy finds out one day that he stopped using the system and then he cancels. As long as we're doing a good job, We will stay with them.”
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