StarZero All shows Try the podcast clipper →

Dane Atkinson

Founder and CEO, Odeko · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutive@daneatkinson ↗LinkedIn ↗odeko.com ↗

Dane Atkinson is a serial entrepreneur currently leading Odeko, an operations and supply chain platform for independent coffee shops and cafes. He previously served as the CEO of Squarespace from 2007 to 2011 and subsequently founded the analytics company SumAll.

9statements → 5claims → 2claims resolved → 4.11/5average certainty → 1.67/5average debate potential → ≈4.0/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 2 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dane argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
The Average Small Business Uses 14 SaaS Integrations to Operate
“I mean, if you look at the small business, the average small business has 14 integrations right now. They're using 14 SAS's just to survive.”
Dane Atkinson May 2, 2018 ▶ 13:08 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Dane Atkinson on measured tape to publish a rate. This says nothing about how they speak.

Everything Dane Atkinson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Small Businesses Prefer Automated Execution Over Analytics and Data Insights
“When we first started is we tried to provide insights and guidance. We found that the SMEs just didn't have the bandwidth for it. So we would promote, like, stop advertising on Twitter. It's not working for you. Your product's better on Instagram. You're seein…”
Dane Atkinson May 2, 2018 ▶ 14:41 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Insight
Charging Customers Proves True Product Value Better Than Freemium Engagement
“The thing that I didn't realize was the discipline of charging is a more honest reflection of creating value for your customers. So we made, I made, and I make so many mistakes, it's kind of laughable, but I certainly missed that in the sense of looking at met…”
Dane Atkinson May 2, 2018 ▶ 18:54 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
Squarespace Remained Profitable Throughout Dane Atkinson's 2007-2011 CEO Tenure
“The company was always profitable. It's a very strong business model.”
Dane Atkinson May 2, 2018 ▶ 5:14 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Supported
The Average Small Business Uses 14 SaaS Integrations to Operate
“I mean, if you look at the small business, the average small business has 14 integrations right now. They're using 14 SAS's just to survive.”
Dane Atkinson May 2, 2018 ▶ 13:08 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Disclosure
SumAll Relies Exclusively on Word of Mouth With Zero Acquisition Costs
“We don't actually have a user acquisition cost. We don't do any marketing to get our customers. It's all a word of mouth. It's visibility from our partners that push us.”
Dane Atkinson May 2, 2018 ▶ 15:19 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Disclosure
Dane Atkinson Tried to Acquire Squarespace Before Joining as CEO
“I tried to find a way to buy him, but he's way too smart.”
Dane Atkinson May 2, 2018 ▶ 2:13 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Supported
Squarespace Generated Over $500K Annually as a Solo Operation
“Oh yeah. And of course a year is definitely making that kind of money.”
Dane Atkinson May 2, 2018 ▶ 3:45 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
Squarespace Achieved Three-Month Customer Acquisition Payback Periods Before 2011
“Yeah, actually it's gotten harder being a SAS these days, but certainly back then we would be able to return money, you know, three months from advertising.”
Dane Atkinson May 2, 2018 ▶ 5:59 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
SumAll Serves Half a Million Businesses on Its Platform
“So we're, you know, half a million business on the platform, we'll be able to do things that are really meaningful for that community and also generate a lot of capital for us.”
Dane Atkinson May 2, 2018 ▶ 7:35 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data

Appearances (1)

EpisodeDateSpeaking time
1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data May 2, 2018 11m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more