Small Businesses Prefer Automated Execution Over Analytics and Data Insights
Dane Atkinson · 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data · May 2, 2018 · at 14:41
Dane Atkinson, founder of SumAll, reflects on how small business behavior shaped SumAll's shift from analytics recommendations to full automation.
0:00 / 0:15exact quote · 15.9s
720p mp4 · rendered on demand · StarZero watermark
“When we first started is we tried to provide insights and guidance. We found that the SMEs just didn't have the bandwidth for it. So we would promote, like, stop advertising on Twitter. It's not working for you. Your product's better on Instagram. You're seeing better results. Move your budget. And they would move the budget. So we've evolved into is this sense that they actually want it just to be automated.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Dane Atkinson
Charging Customers Proves True Product Value Better Than Freemium Engagement
“The thing that I didn't realize was the discipline of charging is a more honest reflection of creating value for your customers. So we made, I made, and I make so many mistakes, it's kind of laughable, but I certainly missed that in the sense of looking at met…”
Squarespace Remained Profitable Throughout Dane Atkinson's 2007-2011 CEO Tenure
“The company was always profitable. It's a very strong business model.”
The Average Small Business Uses 14 SaaS Integrations to Operate
“I mean, if you look at the small business, the average small business has 14 integrations right now. They're using 14 SAS's just to survive.”
SumAll Relies Exclusively on Word of Mouth With Zero Acquisition Costs
“We don't actually have a user acquisition cost. We don't do any marketing to get our customers. It's all a word of mouth. It's visibility from our partners that push us.”