SumAll

“When we first started is we tried to provide insights and guidance. We found that the SMEs just didn't have the bandwidth for it. So we would promote, like, stop advertising on Twitter. It's not working for you. Your product's better on Instagram. You're seein…”

“We don't actually have a user acquisition cost. We don't do any marketing to get our customers. It's all a word of mouth. It's visibility from our partners that push us.”

“The thing that I didn't realize was the discipline of charging is a more honest reflection of creating value for your customers. So we made, I made, and I make so many mistakes, it's kind of laughable, but I certainly missed that in the sense of looking at met…”

“So we're, you know, half a million business on the platform, we'll be able to do things that are really meaningful for that community and also generate a lot of capital for us.”