SumAll Serves Half a Million Businesses on Its Platform
“So we're, you know, half a million business on the platform, we'll be able to do things that are really meaningful for that community and also generate a lot of capital for us.”
Small Businesses Prefer Automated Execution Over Analytics and Data Insights
“When we first started is we tried to provide insights and guidance. We found that the SMEs just didn't have the bandwidth for it. So we would promote, like, stop advertising on Twitter. It's not working for you. Your product's better on Instagram. You're seein…”
SumAll Relies Exclusively on Word of Mouth With Zero Acquisition Costs
“We don't actually have a user acquisition cost. We don't do any marketing to get our customers. It's all a word of mouth. It's visibility from our partners that push us.”
Charging Customers Proves True Product Value Better Than Freemium Engagement
“The thing that I didn't realize was the discipline of charging is a more honest reflection of creating value for your customers. So we made, I made, and I make so many mistakes, it's kind of laughable, but I certainly missed that in the sense of looking at met…”
Dane Atkinson: SumAll reached 20,000 active businesses and 70,000 customers
“We have, ah, we have, I guess, 20,000 active businesses, and there's about 70,000 active customers”
Dane Atkinson: Top global companies use SumAll because enterprise tools fail
“Because the tools are so weak, we find giant companies Top 10 companies putting our tools on just so they can see the social landscape in one shot, right?”
Small businesses radically shift marketing budgets after seeing customer retention metrics
“When we show customers what their old and new customer equation is, it's shocking how small businesses have no clue, and as soon as they see that, all of a sudden their marketing budgets get split in half, right? They start spending money for new acquisitions,…”