Dane Atkinson

Founder and CEO, Odeko · 1 appearance on the record.

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founderexecutive@daneatkinson ↗LinkedIn ↗odeko.com ↗

Dane Atkinson is a serial entrepreneur currently leading Odeko, an operations and supply chain platform for independent coffee shops and cafes. He previously served as the CEO of Squarespace from 2007 to 2011 and subsequently founded the analytics company SumAll.

5statements → 5claims → 0claims resolved → 3.6/5average certainty → 2/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

2 predictions · 3 assertions · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dane argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Dane Atkinson on measured tape to publish a rate. This says nothing about how they speak.

What they said5 Episodes1

Everything Dane Atkinson said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Dane Atkinson: Social media analytics will become as monstrous as search

“Social is the next search. This industry is going to be monstrous.”

Dane Atkinson Dec 5, 2013 ▶ 2:51 Panel discussion // Data Driven NYC #12 // Jan 2013

Assertion Not checkable as stated

Dane Atkinson: Top global companies use SumAll because enterprise tools fail

“Because the tools are so weak, we find giant companies Top 10 companies putting our tools on just so they can see the social landscape in one shot, right?”

Dane Atkinson Dec 5, 2013 ▶ 20:42 Panel discussion // Data Driven NYC #12 // Jan 2013

Assertion Not checkable as stated

Small businesses radically shift marketing budgets after seeing customer retention metrics

“When we show customers what their old and new customer equation is, it's shocking how small businesses have no clue, and as soon as they see that, all of a sudden their marketing budgets get split in half, right? They start spending money for new acquisitions,…”

Dane Atkinson Dec 5, 2013 ▶ 30:12 Panel discussion // Data Driven NYC #12 // Jan 2013

Prediction Not checkable as stated

Dane Atkinson: Companies will demand data backgrounds when hiring business roles

“So I think that, that, that, that term is going to blend, and you're going to look for people who have a data background when you're hiring for a business role, and right now it's just a, it's a titling issue.”

Dane Atkinson Dec 5, 2013 ▶ 1:04:08 Panel discussion // Data Driven NYC #12 // Jan 2013

Assertion Not checkable as stated

Dane Atkinson: SumAll reached 20,000 active businesses and 70,000 customers

“We have, ah, we have, I guess, 20,000 active businesses, and there's about 70,000 active customers”

Dane Atkinson Dec 5, 2013 ▶ 20:19 Panel discussion // Data Driven NYC #12 // Jan 2013

Appearances (1)

Episode	Date	Speaking time
Panel discussion // Data Driven NYC #12 // Jan 2013	Dec 5, 2013	5m

Dane Atkinson

The record, in short

How they sound: not measured why? →

Appearances (1)

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