The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Small Businesses Prefer Automated Execution Over Analytics and Data Insights
“When we first started is we tried to provide insights and guidance. We found that the SMEs just didn't have the bandwidth for it. So we would promote, like, stop advertising on Twitter. It's not working for you. Your product's better on Instagram. You're seein…”
Dane Atkinson May 2, 2018 ▶ 14:41 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Insight
Charging Customers Proves True Product Value Better Than Freemium Engagement
“The thing that I didn't realize was the discipline of charging is a more honest reflection of creating value for your customers. So we made, I made, and I make so many mistakes, it's kind of laughable, but I certainly missed that in the sense of looking at met…”
Dane Atkinson May 2, 2018 ▶ 18:54 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
Squarespace Remained Profitable Throughout Dane Atkinson's 2007-2011 CEO Tenure
“The company was always profitable. It's a very strong business model.”
Dane Atkinson May 2, 2018 ▶ 5:14 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Supported
The Average Small Business Uses 14 SaaS Integrations to Operate
“I mean, if you look at the small business, the average small business has 14 integrations right now. They're using 14 SAS's just to survive.”
Dane Atkinson May 2, 2018 ▶ 13:08 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Disclosure
SumAll Relies Exclusively on Word of Mouth With Zero Acquisition Costs
“We don't actually have a user acquisition cost. We don't do any marketing to get our customers. It's all a word of mouth. It's visibility from our partners that push us.”
Dane Atkinson May 2, 2018 ▶ 15:19 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Disclosure
Dane Atkinson Tried to Acquire Squarespace Before Joining as CEO
“I tried to find a way to buy him, but he's way too smart.”
Dane Atkinson May 2, 2018 ▶ 2:13 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Supported
Squarespace Generated Over $500K Annually as a Solo Operation
“Oh yeah. And of course a year is definitely making that kind of money.”
Dane Atkinson May 2, 2018 ▶ 3:45 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
Squarespace Achieved Three-Month Customer Acquisition Payback Periods Before 2011
“Yeah, actually it's gotten harder being a SAS these days, but certainly back then we would be able to return money, you know, three months from advertising.”
Dane Atkinson May 2, 2018 ▶ 5:59 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
Assertion Not checkable as stated
SumAll Serves Half a Million Businesses on Its Platform
“So we're, you know, half a million business on the platform, we'll be able to do things that are really meaningful for that community and also generate a lot of capital for us.”
Dane Atkinson May 2, 2018 ▶ 7:35 1012 SquareSpace CEO Tried Acquiring First, Now King of SMB Data
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