Assertion Not checkable as stated
Hutchison: 2-4 Year Old SaaS Averages 3x SDE Multiple on Flippa
“What we're seeing on average is a three times net profit multiple or SDA multiple seller discretionary earnings on a SAS asset, which is between two and four years old.”
Assertion Not checkable as stated
Hutchison: Flippa converts 35% of all listed digital assets into sales
“So we convert at 35%. So 35% of all assets list on Flipper, sell on Flipper.”
Insight
Hutchison: Maximizing listing transparency accelerates buyer bids more than intentional underpricing
“I don't think they should intentionally underprice. I think there's three, ah, there's three tips I would provide. One, be as transparent as possible, because you want bids to come in as soon as possible. If you leave too much to chance, you are slowing down t…”
Disclosure
Hutchison: Flippa charges a 5% success fee for assets over $100,000
“One, there's a best price guarantee, but for any asset over a 100,000 dollars, which is most of the founders that we'll be talking to on this podcast it's a five percent success fee.”
Assertion Not checkable as stated
Hutchison: Flippa receives roughly 4,500 new asset listings monthly
“We see around four and a half thousand listings a month on the platform across the collection of digital assets, and those digital assets are SaaS businesses, as if you, as you've alluded to so well, Nathan, and I know your community is very passionate about, …”
Assertion Not checkable as stated
Hutchison: Flippa crossed three million registered users in 2020
“We have over three million users. In fact, it was two weeks ago that Flippa signed up its three millionth user.”
Assertion Not checkable as stated
Hutchison: Flippa has 1.5M active buyer accounts in six-month window
“We have 1.5 million active buyer accounts. So those are buyers looking at the platform and they have looked at the platform and considered a listing within the prior six month period.”
Assertion Not checkable as stated
Hutchison: Flippa's average digital asset sale price is $75,000
“The average sale price is 75,000 dollars.”
Disclosure
Hutchison: Flippa Uses Three Years of Asset Data for Valuation Ranges
“What we have is we have 10 years worth of historical sales data. Now, of course, 10 years ago, there were very few High value digital assets being sold in a marketplace context, and so less, less data than we would like. But over the last three years, we've go…”
Insight
Hutchison: Overpricing Assets Shrinks Buyer Catchment Due to Budget Filters
“If what people forget is that buyers do set Budgets, and that's how the match, the matching algorithm works. So if a buyer has a two million dollar budget, and you've priced at 2.5, that would be considered, and that was considered unreasonable. You're going t…”
Assertion Open · timeframe Oct 2020
Hutchison: Flippa has reached $600M in lifetime total transaction value
“No, so we're at about 600,000,600 million in, in transactional TTV, so total transaction value.”
Assertion Not checkable as stated
Hutchison: Flippa sees over 10M keyword searches per month
“So we see just over ten million monthly keyword searches on Flippa.”
Assertion Not checkable as stated
Hutchison: Flippa receives just under 100K monthly searches for SaaS
“Yeah, so SaaS is in our top 15, our top 15 searches, so what that means is you've got just under a 100,000 searches a month, just under a 100,000 searches a month for SaaS.”
Assertion Not publicly verifiable
Hutchison: NinjaOutreach's Flippa listing attracted over 20,000 buyer views
“There's a SaaS asset that's on the platform right now. You can check it out ninjaoutreach.com. I think you can see that it's got over 20,000 buyer views when I last checked.”
