Flippa CEO Blake Hutchison discloses transaction metrics to host Nathan Latka.
Assertion Not checkable as stated
Hutchison: 2-4 Year Old SaaS Averages 3x SDE Multiple on Flippa
“What we're seeing on average is a three times net profit multiple or SDA multiple seller discretionary earnings on a SAS asset, which is between two and four years old.”
Assertion Not checkable as stated
Hutchison: Flippa converts 35% of all listed digital assets into sales
“So we convert at 35%. So 35% of all assets list on Flipper, sell on Flipper.”
Insight
Hutchison: Maximizing listing transparency accelerates buyer bids more than intentional underpricing
“I don't think they should intentionally underprice. I think there's three, ah, there's three tips I would provide. One, be as transparent as possible, because you want bids to come in as soon as possible. If you leave too much to chance, you are slowing down t…”
Disclosure
Hutchison: Flippa charges a 5% success fee for assets over $100,000
“One, there's a best price guarantee, but for any asset over a 100,000 dollars, which is most of the founders that we'll be talking to on this podcast it's a five percent success fee.”
Assertion Not checkable as stated
Hutchison: Flippa receives roughly 4,500 new asset listings monthly
“We see around four and a half thousand listings a month on the platform across the collection of digital assets, and those digital assets are SaaS businesses, as if you, as you've alluded to so well, Nathan, and I know your community is very passionate about, …”
Assertion Not checkable as stated
Hutchison: Flippa crossed three million registered users in 2020
“We have over three million users. In fact, it was two weeks ago that Flippa signed up its three millionth user.”