Doug Breaker

Owner and CEO, Shoeboxed · 1 appearance on the record.

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executiveoperatorfounderLinkedIn ↗shoeboxed.com ↗

Doug Breaker is a technology operator and executive who has served as CEO of Shoeboxed, MDHearing, Scripted.com, Earth Class Mail, and HomeFinder.com. He is known for scaling direct-to-consumer and marketplace businesses and acquiring established SaaS platforms.

11statements → 6claims → 2claims resolved → 4/5average certainty → 1.45/5average debate potential →

2 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Doug argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Scripted prices subscription plans at $149, $299, and $1,000 per month

“Yeah, we have three levels. We have one 49 two 99, And then our cruise control is kind of the managed content marketing is right around a thousand bucks a month.”

Doug Breaker Aug 17, 2019 ▶ 3:48 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Doug Breaker on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Doug Breaker said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Buying established companies beats building from scratch for wealth creation

“Definitely buy. ... The founding teams, God bless them, have gone through all of that pain of, like, building the product, finding the customers, building the base and then having seen so many of these things now through Xenon we come in and you know, and you …”

Doug Breaker Aug 17, 2019 ▶ 14:05 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Opinion

Automated natural language generation only works for formulaic, dataset-driven content

“It works really well when you have a like really defined data set. And it, the form, the articles are really formulaic. Yep. But that's just a small portion of content out there.”

Doug Breaker Aug 17, 2019 ▶ 15:57 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Disclosure

Xenon acquires older VC-backed SaaS companies seeking graceful exits

“Xenon's whole thesis is, hey, we'll come in and buy SaaS companies that have raised a bunch of funding that are, you know, five, six, seven years in that aren't going to make it to the billion dollar valuation that they thought but that they want a graceful ex…”

Doug Breaker Aug 17, 2019 ▶ 5:10 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Not checkable as stated

Breaker: Xenon targets sub-$5M revenue SaaS with under 20 employees

“Xenon does smaller companies. So typically employee size under 10 or maybe under 20. Revenue size, you know, usually it's under five. It totally depends on the company. Whereas Scaleworks, their skill set is much more applicable to companies that really need t…”

Doug Breaker Aug 17, 2019 ▶ 6:20 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Disclosure

Doug Breaker: Scripted's Cruise Control reached nearly 50 customers since May launch

“The cruise controller, our kind of managed content marketing went from zero in May, and now we're Let's say almost 50 on that one.”

Doug Breaker Aug 17, 2019 ▶ 7:17 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Disclosure

Scripted's earlier managed service had severe churn from broad targeting

“They launched a, like a managed service product, but it was sell everything to everybody. And that one churned really hard. So we kind of had a reset earlier this year.”

Doug Breaker Aug 17, 2019 ▶ 8:24 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Not checkable as stated

Scripted CEO reports annual revenue churn between 10% and 20%

“No, less than that between 10 and 20.”

Doug Breaker Aug 17, 2019 ▶ 11:00 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Not checkable as stated

Scripted reports blended customer acquisition cost of around $1,000

“Total of blended is right around a thousand bucks.”

Doug Breaker Aug 17, 2019 ▶ 11:53 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Supported

Scripted prices subscription plans at $149, $299, and $1,000 per month

“Yeah, we have three levels. We have one 49 two 99, And then our cruise control is kind of the managed content marketing is right around a thousand bucks a month.”

Doug Breaker Aug 17, 2019 ▶ 3:48 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Not checkable as stated

Scripted account managers handle over 20 accounts each

“We're above 20 for one account manager now.”

Doug Breaker Aug 17, 2019 ▶ 4:49 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Assertion Supported

Xenon sold Earth Class Mail to Scaleworks after 18 months

“When I was at Earth Class Mail, Xeon sold that after 18 months to Scaleworks and then I stayed on for another 10 months and then just decided to come back into Xeon.”

Doug Breaker Aug 17, 2019 ▶ 13:18 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Appearances (1)

Episode	Date	Speaking time
1484 Content Marketing at Scale Passes $3m ARR, 500 Customers	Aug 17, 2019	7m

Doug Breaker

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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