Assertion certainty 4/5 debate potential 1/5

Scripted CEO reports annual revenue churn between 10% and 20%

Doug Breaker · 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers · Aug 17, 2019 · at 11:00

Doug Breaker, CEO of Scripted, discusses the company's SaaS revenue churn dynamics with Nathan Latka.

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“No, less than that between 10 and 20.”

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The claim, plainly

Scripted's annual revenue churn is between 10% and 20%.

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Mentioned

Scripted

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Doug Breaker Aug 17, 2019 ▶ 14:05 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

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“Xenon's whole thesis is, hey, we'll come in and buy SaaS companies that have raised a bunch of funding that are, you know, five, six, seven years in that aren't going to make it to the billion dollar valuation that they thought but that they want a graceful ex…”

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Assertion Not checkable as stated

Breaker: Xenon targets sub-$5M revenue SaaS with under 20 employees

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Doug Breaker Aug 17, 2019 ▶ 6:20 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Disclosure

Doug Breaker: Scripted's Cruise Control reached nearly 50 customers since May launch

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Doug Breaker Aug 17, 2019 ▶ 7:17 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Disclosure

Scripted's earlier managed service had severe churn from broad targeting

“They launched a, like a managed service product, but it was sell everything to everybody. And that one churned really hard. So we kind of had a reset earlier this year.”

Doug Breaker Aug 17, 2019 ▶ 8:24 1484 Content Marketing at Scale Passes $3m ARR, 500 Customers

Scripted CEO reports annual revenue churn between 10% and 20%

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