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Patrick Stiles

Founder & CEO, Vidalytics · 1 appearance on the record.

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founderexecutiveLinkedIn ↗vidalytics.com ↗

Patrick Stiles founded Vidalytics, a video hosting and analytics SaaS platform designed to help direct response marketers maximize conversions on video sales letters. Under his leadership, Vidalytics introduced features like smart autoplay and granular drop-off tracking to support high-volume digital brands.

16statements → 6claims → 0claims resolved → 3.62/5average certainty → 1.38/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 opinion · 2 insights · 7 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Patrick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Patrick Stiles on measured tape to publish a rate. This says nothing about how they speak.

Everything Patrick Stiles said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Patrick Stiles says SaaS combines physical product value with digital scale
“So SAS is just, you know, it's way more scalable. It has the perceived value of a physical product, but at the end of the day, it's basically an info product. It's intellectual property on a server and it doesn't have those compliance issues.”
Patrick Stiles Mar 7, 2019 ▶ 6:09 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics killed its freemium tier in favor of 14-day trials
“Well, we killed our free plans and nothing. So all they can get right now is a two week trial without paying.”
Patrick Stiles Mar 7, 2019 ▶ 7:46 1321 How he got his first $10k in MRR competing with Wistia
Insight
Patrick Stiles found pure video analytics lacked stickiness for internet marketers
“Some of the people that found us and really liked us were geeky and really kind of data inclined, but for the market that we wanted to go after, which was, you know, internet marketers we found that it wasn't quite kind of sticky enough to get that traction.”
Patrick Stiles Mar 7, 2019 ▶ 9:39 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics pays up to 40% lifetime recurring commissions to affiliate partners
“It can be 40% reoccurring for life in some cases.”
Patrick Stiles Mar 7, 2019 ▶ 13:06 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics customers pay an average of $100 per month
“Well, our average is a hundred bucks a month, but it can go up to a thousand for some of our users.”
Patrick Stiles Mar 7, 2019 ▶ 3:37 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Patrick Stiles bootstrapped Vidalytics with six figures of personal capital
“It's six figures.”
Patrick Stiles Mar 7, 2019 ▶ 4:06 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics generates approximately $10,000 in monthly recurring revenue
“So it's going to be around that 10 mark.”
Patrick Stiles Mar 7, 2019 ▶ 8:58 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics experiences roughly 5.7% monthly logo churn
“So our logo churn is about 5.7.”
Patrick Stiles Mar 7, 2019 ▶ 11:27 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Patrick Stiles avoids building an enterprise sales team for lifestyle reasons
“For me, for my personality, I don't want to build a business where I have to build a sales team, at least not right now. So it's more of kind of like a lifestyle thing.”
Patrick Stiles Mar 7, 2019 ▶ 12:11 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics targets a three-month payback period on customer acquisition costs
“We target about a three month payback if possible.”
Patrick Stiles Mar 7, 2019 ▶ 12:51 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics estimates its customer lifetime value at over $1,000
“It's going to be north of a gram, but you know, it's also a bit speculative and not the most useful metric.”
Patrick Stiles Mar 7, 2019 ▶ 14:22 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
VCs offered Vidalytics a SAFE note at a $3 million valuation cap
“I've had several venture capitalists say that we could do like a safe note at a three million cap.”
Patrick Stiles Mar 7, 2019 ▶ 15:00 1321 How he got his first $10k in MRR competing with Wistia
Opinion
Patrick Stiles calls self-liquidating offers the sexiest strategy in marketing
“Self liquidating offer is the sexiest thing in marketing. It's where you're acquiring customers and your day one money is covering acquisition costs.”
Patrick Stiles Mar 7, 2019 ▶ 16:00 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics settled on five team members after cycling through 20 contractors
“So the team size is five. Two of those people are contractors at our, we've, but we've hired and fired the 20 people to build this product.”
Patrick Stiles Mar 7, 2019 ▶ 6:42 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics has 250 or fewer paying customers
“So I would say less than half. So it's going to be in that two 50 or lower the range.”
Patrick Stiles Mar 7, 2019 ▶ 8:23 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics intends to transition its affiliate payouts to an upfront CPA model
“What we would like to do is move towards more a CPA model, where it's like a flat fee up front, like, you know, a couple hundred bucks or something like that for a paying user.”
Patrick Stiles Mar 7, 2019 ▶ 13:12 1321 How he got his first $10k in MRR competing with Wistia

Appearances (1)

EpisodeDateSpeaking time
1321 How he got his first $10k in MRR competing with Wistia Mar 7, 2019 7m
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