Disclosure certainty 3/5 debate potential 1/5

Vidalytics targets a three-month payback period on customer acquisition costs

Patrick Stiles · 1321 How he got his first $10k in MRR competing with Wistia · Mar 7, 2019 · at 12:51

Patrick Stiles, founder of Vidalytics, discusses his company's unit economics and customer acquisition targets with Nathan Latka.

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“We target about a three month payback if possible.”

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More from Patrick Stiles

Insight
Patrick Stiles says SaaS combines physical product value with digital scale
“So SAS is just, you know, it's way more scalable. It has the perceived value of a physical product, but at the end of the day, it's basically an info product. It's intellectual property on a server and it doesn't have those compliance issues.”
Patrick Stiles Mar 7, 2019 ▶ 6:09 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics killed its freemium tier in favor of 14-day trials
“Well, we killed our free plans and nothing. So all they can get right now is a two week trial without paying.”
Patrick Stiles Mar 7, 2019 ▶ 7:46 1321 How he got his first $10k in MRR competing with Wistia
Insight
Patrick Stiles found pure video analytics lacked stickiness for internet marketers
“Some of the people that found us and really liked us were geeky and really kind of data inclined, but for the market that we wanted to go after, which was, you know, internet marketers we found that it wasn't quite kind of sticky enough to get that traction.”
Patrick Stiles Mar 7, 2019 ▶ 9:39 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Vidalytics pays up to 40% lifetime recurring commissions to affiliate partners
“It can be 40% reoccurring for life in some cases.”
Patrick Stiles Mar 7, 2019 ▶ 13:06 1321 How he got his first $10k in MRR competing with Wistia
Assertion Not checkable as stated
Vidalytics customers pay an average of $100 per month
“Well, our average is a hundred bucks a month, but it can go up to a thousand for some of our users.”
Patrick Stiles Mar 7, 2019 ▶ 3:37 1321 How he got his first $10k in MRR competing with Wistia
Disclosure
Patrick Stiles bootstrapped Vidalytics with six figures of personal capital
“It's six figures.”
Patrick Stiles Mar 7, 2019 ▶ 4:06 1321 How he got his first $10k in MRR competing with Wistia
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