Insight certainty 4/5 debate potential 3/5

Siu: The same SEO playbook works across SaaS, affiliate, and any business model

Eric Siu · SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More! · May 12, 2023 · at 2:29

This episode carries Eric Siu's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Eric Siu speaks at SaaS Open about applying universal search engine optimization strategies regardless of the underlying monetization model.

0:00 / 0:05exact quote · 5.5s
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“It's the same playbook, it doesn't matter if it's for affiliate, it doesn't matter if it's for SaaS, it doesn't matter what type of business you have”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Eric Siu

Assertion Not checkable as stated
Siu: Marketers still spend hundreds of thousands monthly on SEO backlinks
“When it comes to links, people are like, oh, SEO's dead, links don't work anymore. I'm telling you, I have a lot of friends, they, they're spending like a couple 100,000 dollars a month on links because it works.”
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Insight
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“On LinkedIn they will throttle you if you're posting many times on your personal page, but they don't throttle you on your company page”
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Insight
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“The more you actually refresh, the more bang for buck you're gonna get.”
Eric Siu May 12, 2023 ▶ 3:35 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Disclosure
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Eric Siu May 12, 2023 ▶ 3:57 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Insight
Siu: SaaS comparison and alternative keywords are low-competition and high-converting
“If you start going for these alternative keywords, use case, pricing, you'll actually see G-two does a good example of this. If you look at G-two's rankings, they've occupied all this. There's G-two finances online, all these comparison websites, but you can d…”
Eric Siu May 12, 2023 ▶ 11:40 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
Assertion Not checkable as stated
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Eric Siu May 12, 2023 ▶ 12:00 SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More!
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