Marcos Rivera

Founder and CEO, Pricing I/O · 1 appearance on the record.

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founderoperatorauthorhostinvestor@PRICINGIO ↗LinkedIn ↗pricingio.com ↗

Marcos Rivera previously served as an operating executive and head of pricing and packaging at Vista Equity Partners. He is the author of Street Pricing: A Pricing Playlist for Hip Leaders in SaaS and hosts the Street Pricing podcast, advising B2B SaaS and AI-native startups on monetization strategies.

5statements → 2claims → 0claims resolved → 4/5average certainty → 1.8/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Marcos argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Marcos Rivera on measured tape to publish a rate. This says nothing about how they speak.

What they said5 What others said1 Episodes1

Everything Marcos Rivera said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Rivera: ProfitWell Offers Pricing Surveys but Skips Implementation

“They do a great job of offering some good survey services to figure out willingness to pay things like that, which a lot of folks take run with and use, but they don't really get into how do you implement this stuff?”

Marcos Rivera Jul 29, 2022 ▶ 4:15 What you can learn from Vista Equity's former head of pricing

Assertion Not checkable as stated

Rivera: McKinsey, Bain, and Simon-Kucher Charge High Six Figures to Millions

“All the Simon Kuchers out there, McKinsey's Bain, if you ever run a project with them, it's going to be in the very high six figures to even millions.”

Marcos Rivera Jul 29, 2022 ▶ 4:01 What you can learn from Vista Equity's former head of pricing

Insight

Rivera: Standard Small, Medium, Large SaaS Segmentation Is Outdated

“Who are you selling to? And no, small, medium, and large is not good enough anymore. I actually help them figure out either on a maturity curve or complexity curve, what these customers really want.”

Marcos Rivera Jul 29, 2022 ▶ 6:02 What you can learn from Vista Equity's former head of pricing

Disclosure

Rivera: Most Pricing.io Engagements Cost $25k to $175k

“The bell curve for our engagements can be anywhere the majority paid between anywhere from 25 to one 75 K for the entire engagement, some on the smaller end and some on the higher end”

Marcos Rivera Jul 29, 2022 ▶ 3:01 What you can learn from Vista Equity's former head of pricing

Assertion Not checkable as stated

Rivera: Pricing.io worked with 106 SaaS companies last year

“So last year we worked with 106 SaaS companies.”

Marcos Rivera Jul 29, 2022 ▶ 11:25 What you can learn from Vista Equity's former head of pricing

The other half of the tape: Marcos Rivera's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Chris Brisson 1

Every mention by year

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2022 1 mention in 1 episode

How I Pivoted From Flat and Unhappy to $6m and High Growth Nov 8, 2022 · 1 mention · from 21:21
every mention in 2022, scene by scene →

Appearances (1)