Franz Riedel

Head of DACH, Intuit Mailchimp · 1 appearance on the record.

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founderexecutiveoperator

Franz Riedl is the co-founder and former Chief Operating Officer of Styla, a digital experience and content commerce platform founded in 2012. He serves as Head of DACH at Intuit Mailchimp, leading regional growth across Germany, Austria, and Switzerland.

11statements → 1claims → 0claims resolved → 3.73/5average certainty → 1/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 10 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Franz argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Franz Riedel on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Franz Riedel said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Styla Generates 97% of Revenue From Pure SaaS Subscriptions

“Well, we have a very, very small portion of professional services, but it's 90 seven percent SaaS technologies. That's revenue.”

Franz Riedel Apr 22, 2020 ▶ 2:15 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Styla Customers Pay an Average of $3,000 Per Month

“Let's say at 3000. So it ranges from around a thousand to now with our latest product line that we launched up to 25,000 a month. So that's a pretty huge range. Yeah. But on average, 3000.”

Franz Riedel Apr 22, 2020 ▶ 3:36 1733 They're Raising $5m Right Now on $3.6m in ARR

Assertion Not checkable as stated

Riedel: Styla grew revenue from $2M to roughly $3.5M ARR

“Around two million. So we, Grew over the last month from around two million to 3.5 roughly now and a bit of a slow start into the last year, but we're pretty happy with where we are now.”

Franz Riedel Apr 22, 2020 ▶ 6:48 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Styla Spends $15K-$20K Per Trade Show, Closing At Least One Deal

“It's probably 15 15,000 to 20,000 a month 20,000 per trade show, and well, we usually get at least one deal out of a trade show”

Franz Riedel Apr 22, 2020 ▶ 8:51 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Styla's Customer Acquisition Cost is Roughly $25,000

“And the customer acquisition cost, well, it's a bit higher because we have some other channels. It's around 25,000.”

Franz Riedel Apr 22, 2020 ▶ 10:37 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla had roughly 2.5% monthly net negative churn

“Last last six months it was probably 2.5 negative per month.”

Franz Riedel Apr 22, 2020 ▶ 11:29 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla gross churn averaged around 1.3% monthly last year

“Gross churn on average was around 1.3 last year.”

Franz Riedel Apr 22, 2020 ▶ 13:00 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla is burning $100K to $150K per month

“No, it's between a hundred and a 150.”

Franz Riedel Apr 22, 2020 ▶ 15:00 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla has about six months of cash runway remaining

“And so now we still have about half a year.”

Franz Riedel Apr 22, 2020 ▶ 15:24 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla is targeting a $5M to $10M funding round

“Somewhere between five and ten million.”

Franz Riedel Apr 22, 2020 ▶ 15:39 1733 They're Raising $5m Right Now on $3.6m in ARR

Disclosure

Riedel: Styla has raised around $4.5M to date

“Around four and a half million dollars.”

Franz Riedel Apr 22, 2020 ▶ 13:56 1733 They're Raising $5m Right Now on $3.6m in ARR

Appearances (1)

Episode	Date	Speaking time
1733 They're Raising $5m Right Now on $3.6m in ARR	Apr 22, 2020	9m

Franz Riedel

The record, in short

How they sound: not measured why? →

Appearances (1)

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