Byron White, founder of WriterAccess, details the company's business model evolution from transactional commissions to software subscriptions.
Assertion Supported
WriterAccess pays 70 percent of every transaction directly to freelance creators
“We pay 70% of every dollar transactional dollar that comes in is paid to our freelancers.”
Prediction Not checkable as stated
White predicts rollups across freelance marketplace platforms are inevitable
“Rollups will are inevitable, right, Nathan?”
Assertion Not checkable as stated
White: SaaS model converts better than former $17.50 one-off purchases
“And so when you look at the numbers of all of those free people who actually bought a blog post for 17 dollars and 50 cents, you know, we're bringing in more people now that are paying 39 or more just for membership than we were for this. The one out of 10 peo…”
Assertion Not checkable as stated
White: $7.2M WriterAccess operates with essentially one core developer
“90% service, and only, I have a very important developer and development team that is, is very small, but does all of our code development.”
Insight
White: WriterAccess faces customer demand shortage, not a supply constraint
“They're not all active. I mean, that's our, we have a, we don't have a supply problem. We have a demand problem. We need many, many more customers.”
Assertion Not checkable as stated
White: WriterAccess has reached 7,000 active and 40,000 lifetime customers
“That thousand active customer base probably is been expanded to about 7000 active customers in the course of a year. We also have gone from a hundred customers when we first started in 2010 to 40,000 customer, more than 40,000 customers that have purchased fro…”