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Anne Gretland

CEO, FotoWare · 1 appearance on the record.

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executiveoperatorLinkedIn ↗annegretland.com ↗

Anne Gretland leads FotoWare, an international digital asset management software company, after holding senior positions at Microsoft for 17 years and serving as COO of Compello Group. She also co-founded ODA-Nettverk, the Nordic region's largest network for diversity and women in technology.

10statements → 8claims → 3claims resolved → 33%fully supported → 3.8/5average certainty → 1.1/5average debate potential →

1 supported 2 partly supported 0 contradicted 1 not yet assessed 4 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 3 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Anne argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Fotoware Generates $5 Million in Annual Revenue
“I think that my, I'm messing up the dollar and the Norwegian thing, because I made a small calculation on the side here, and we are making five million US dollars on average a year.”
Anne Gretland Aug 4, 2018 ▶ 14:44 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Anne Gretland on measured tape to publish a rate. This says nothing about how they speak.

Everything Anne Gretland said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not publicly verifiable
Fotoware Revenue Will Dip Through 2019 Amid Cloud Transition
“So we will see a dip in, in this year and probably the next year as well in revenue, but a huge increase in customers.”
Anne Gretland Aug 4, 2018 ▶ 11:40 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Not checkable as stated
Fotoware Revenue Is 80% On-Premise and 20% Cloud
“And so this bit, though, I'd say would be about 80, 80% on-premise and 20 cloud.”
Anne Gretland Aug 4, 2018 ▶ 4:52 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Disclosure
Police Use Fotoware to Manage Criminal Investigation Evidence
“We have police customers. We have evidence Based customers. We have customers who are using our systems to find and locate pictures that not only have been taken because they want to use them, but they have been taken because they're part of a criminal investi…”
Anne Gretland Aug 4, 2018 ▶ 7:31 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Partly supported
Bootstrapped Fotoware Has Been Profitable Since Month Two
“When the company was started 20 years ago, they actually made money from the second month. That's great. And they've been making money, and they have been profitable ever since. So they've just grown organically, and they've never taken on any extra capital fr…”
Anne Gretland Aug 4, 2018 ▶ 13:54 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Supported
Fotoware Generates $5 Million in Annual Revenue
“I think that my, I'm messing up the dollar and the Norwegian thing, because I made a small calculation on the side here, and we are making five million US dollars on average a year.”
Anne Gretland Aug 4, 2018 ▶ 14:44 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Not checkable as stated
Fotoware Lost 100 On-Premise Customers Last Year and Zero on SaaS
“But when we see last year, we lost about a hundred customers. On premise, but nobody on SaaS.”
Anne Gretland Aug 4, 2018 ▶ 17:49 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Partly supported
Fotoware Was Founded in Norway by Two Photojournalists
“It was one of the first companies who invented something that they know now call as a software management or asset management. It was founded by two photojournalists who worked in Norway”
Anne Gretland Aug 4, 2018 ▶ 2:24 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Disclosure
Fotoware SaaS Pricing Ranges From $500 to $20,000 Monthly
“It would be anything from 500 dollars a month to, you know, up to 20, 20,000 dollars a month.”
Anne Gretland Aug 4, 2018 ▶ 6:06 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Not checkable as stated
Fotoware has about 4,000 paying customer organizations
“About 4000 customers.”
Anne Gretland Aug 4, 2018 ▶ 8:41 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud
Assertion Not checkable as stated
Fotoware had only one marketing manager and two sales reps when Gretland started
“When I started, we only had one marketing manager and we only had two people who were selling.”
Anne Gretland Aug 4, 2018 ▶ 15:51 1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Appearances (1)

EpisodeDateSpeaking time
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud Aug 4, 2018 12m
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