SaaS IPOs primarily serve to grant market legitimacy and reassure enterprise buyers
Rob Bernshteyn · 884 SaaS: From Startup to $1b+ IPO, the Coupa Story · Dec 25, 2017 · at 7:40
Coupa CEO Rob Bernshteyn explains why profitable or self-sustaining SaaS companies choose to go public rather than remaining private.
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“That's more for marketplace legitimacy. It helps customers feel much more confident that you're around for the long term. You're not just going to get tucked in somewhere.”
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