Coupa operates at an internal LTV-to-CAC above 8, despite guiding lower
Rob Bernshteyn · 884 SaaS: From Startup to $1b+ IPO, the Coupa Story · Dec 25, 2017 · at 7:58
Coupa CEO Rob Bernshteyn discusses the company's unit economics and customer acquisition efficiency metrics with Nathan Latka.
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“Well, we've always been optimizing on LTV to CAC. So a lifetime value of a customer. And then CAC being cost of customer acquisition. So, you know, we're running really well there. It's about a, Over eight, but you know, I think of publicly we gotta be safe. We talk about a little bit lower six or something like that”
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