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Peter Boekhoff

Founder & CTO, Nobal Technologies · 1 appearance on the record.

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founderexecutiveinvestor@pieterboekhoff ↗nobal.ca ↗

Pieter Boekhoff is a Canadian entrepreneur who founded Nobal Technologies and developed the interactive iMirror platform for retail and hospitality. He also co-founded AcceleratorYYC, a dedicated technology co-working space and startup incubator in Calgary.

11statements → 10claims → 1claims resolved → 4/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 1 disclosure · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Peter argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Nobal raised $1 million in equity and over $800,000 in grants
“We did a million about two and a half years ago, and we've got over 800,000 in, in grants and other funding financing.”
Peter Boekhoff Oct 14, 2016 ▶ 6:36 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Peter Boekhoff on measured tape to publish a rate. This says nothing about how they speak.

Everything Peter Boekhoff said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Peter Boekhoff Oct 14, 2016 ▶ 2:43 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal generates 70% of its revenue from hardware and 30% from software
“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
Peter Boekhoff Oct 14, 2016 ▶ 3:03 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal generated over $500,000 in revenue from just 10 mirror units
“We've done about 10 and some custom integration. We've done over 500,000 revenue in the last 12 months.”
Peter Boekhoff Oct 14, 2016 ▶ 4:38 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal's first deployment generated $250,000 in API and integration revenue
“Our first deployment had about 250,000 in integration on the APIs in the back end.”
Peter Boekhoff Oct 14, 2016 ▶ 5:20 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Boekhoff says Nobal hardware carries a 40% markup on production cost
“We mark them up about 40%. So say for example, the 5000 dollar version, it's costing us 25 to three grand.”
Peter Boekhoff Oct 14, 2016 ▶ 6:05 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Supported
Nobal raised $1 million in equity and over $800,000 in grants
“We did a million about two and a half years ago, and we've got over 800,000 in, in grants and other funding financing.”
Peter Boekhoff Oct 14, 2016 ▶ 6:36 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal Technologies has generated $1.2 million in cumulative revenue since 2014
“We've done 1.2000000.”
Peter Boekhoff Oct 14, 2016 ▶ 8:00 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Prediction Not checkable as stated
Nobal is on track to reach $1.2 million in 2016 revenue
“So we'd like to hit one, 1.2 was our projection. So if we can double last year, we're doing well. Nathan Latka: Are you guys on track to do that year? You're almost done with this year. Peter Boekhoff: We are”
Peter Boekhoff Oct 14, 2016 ▶ 8:39 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal generates an approximate 90% profit margin on SaaS subscriptions
“It's, we're about 90% profit on our, on the software SaaS.”
Peter Boekhoff Oct 14, 2016 ▶ 9:02 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Disclosure
Nobal charges a $300 monthly software subscription per smart mirror
“It's a 300 a month. SPEAKER_05: Okay. Nathan Latka: 300 a month. And you pay per screen? SPEAKER_07: Yeah. Peter Boekhoff: You pay for mirror, per mirror.”
Peter Boekhoff Oct 14, 2016 ▶ 9:12 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Assertion Not checkable as stated
Nobal faces a six-to-twelve-month enterprise pilot sales cycle
“It's about a six to 12 month sales cycle once we put in a pilot device and get everyone comfortable.”
Peter Boekhoff Oct 14, 2016 ▶ 10:07 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff

Appearances (1)

EpisodeDateSpeaking time
EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Bo Oct 14, 2016 4m
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