Nobal generates 70% of its revenue from hardware and 30% from software
Peter Boekhoff · EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff · Oct 14, 2016 · at 3:03
Pieter Boekhoff discusses the revenue split between one-time iMirror hardware sales and recurring software usage fees.
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“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
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More from Peter Boekhoff
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Nobal generated over $500,000 in revenue from just 10 mirror units
“We've done about 10 and some custom integration. We've done over 500,000 revenue in the last 12 months.”
Nobal's first deployment generated $250,000 in API and integration revenue
“Our first deployment had about 250,000 in integration on the APIs in the back end.”
Boekhoff says Nobal hardware carries a 40% markup on production cost
“We mark them up about 40%. So say for example, the 5000 dollar version, it's costing us 25 to three grand.”