Nobal's first deployment generated $250,000 in API and integration revenue
Peter Boekhoff · EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff · Oct 14, 2016 · at 5:20
Pieter Boekhoff, founder of Nobal Technologies, explains how custom back-end integrations drove substantial revenue on early mirror deployments.
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“Our first deployment had about 250,000 in integration on the APIs in the back end.”
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More from Peter Boekhoff
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Nobal generates 70% of its revenue from hardware and 30% from software
“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
Nobal generated over $500,000 in revenue from just 10 mirror units
“We've done about 10 and some custom integration. We've done over 500,000 revenue in the last 12 months.”
Boekhoff says Nobal hardware carries a 40% markup on production cost
“We mark them up about 40%. So say for example, the 5000 dollar version, it's costing us 25 to three grand.”