iMirror

4 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 14, 2016 by Peter Boekhoff · said 12 times in 1 episodes since 2016 · across every show →

Mentions by year

brought up most by Peter Boekhoff (6), Nathan Latka (6)

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Everything said about iMirror, oldest first

Oct 14, 2016
Assertion Not checkable as stated
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Peter Boekhoff Oct 14, 2016 ▶ 2:43 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Oct 14, 2016 neutral
Assertion Not checkable as stated
Boekhoff says Nobal hardware carries a 40% markup on production cost
“We mark them up about 40%. So say for example, the 5000 dollar version, it's costing us 25 to three grand.”
Peter Boekhoff Oct 14, 2016 ▶ 6:05 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Oct 14, 2016 neutral
Disclosure
Nobal charges a $300 monthly software subscription per smart mirror
“It's a 300 a month. SPEAKER_05: Okay. Nathan Latka: 300 a month. And you pay per screen? SPEAKER_07: Yeah. Peter Boekhoff: You pay for mirror, per mirror.”
Peter Boekhoff Oct 14, 2016 ▶ 9:12 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
Oct 14, 2016
Assertion Not checkable as stated
Nobal generates 70% of its revenue from hardware and 30% from software
“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
Peter Boekhoff Oct 14, 2016 ▶ 3:03 EP 448: "Day of Glass" Comes To Life, $1.8M Raised, $1.2M Revenue with Nobal CEL Pieter Boekhoff
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