IMirror
product on 2 shows · 15 statements across 2 episodes · said 25 times in 2 episodes since 2016
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the Pitch 13
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15 statements about IMirror, every show
iMirror Seeks $1M Seed Round to Deploy 5,000 Hotel Mirrors
“We're raising a million seed to roll up 5000 mirrors to hotels.”
Chapman: Mirror-based room service ordering will reduce food conversion rates
“I think you might run into a problem where people who are looking at themselves in the mirror and then choosing food. I'm serious. I think this is going to reduce the conversion of food orders in hotel rooms, and it's a bit in the weeds. I think you might see …”
Diamond: iMirror Features Can Easily Be Done on an iPad
“Everything you described can happen on an iPad, but you're focused, you're saying that it should happen in a, on a mirror, on a wall. Yeah. That's not convincing to me.”
Bokoff: iMirror is launching with Tommy Hilfiger in two weeks
“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”
Bokoff: iMirror Logged Over 20,000 Retail Interactions in 11 Days
“They've got analytics on how many people touch the mirror a day, so the flagships are launched in New York. In the first 11 days had, ah, it was over 20,000 interactions.”
Bokoff: Single Vegas Hotel Offers More Volume Than 700 Retail Stores
“Even if we did 10 mirrors a store, that's 7000. But if you get the Venetian one hotel in one market, that's 7200 rooms. It's one of the reasons that we don't think retail is the right spot.”
Manus: Passes on iMirror due to hotel pivot away from retail
“So I would love to see this more really dive deeply into retail rather than divert your attention and your dollars to hotel. And that's the reason why I won't, I'm gonna pass.”
Bokoff: iMirror generates 98% of its business in retail
“That's really a small part of what we do because we're, all of our traction is in retail and focus in retail. And so I was getting feedback in the room like, you should focus on retail. And I, Kept trying to say, like, that's where we do 98% of our stuff.”
Bokoff: Hardest-to-understand concepts are often the biggest opportunities
“The thing that people have the hardest time connecting the dots to is often the biggest opportunity. And I, you know, I would stick by that.”
Peter Bokoff: Natural Defensiveness Makes Him Appear Uncoachable to Investors
“I have a dry sense of humor. I, I'm not as quick to smile as certain people, and I'm potentially a little bit defensive when people are questioning an idea, but I need to continue to think back to that time, and know that Even when I'm trying my hardest to be …”
Josh Muccio: Bokoff and Investors Actually Agreed on Retail Strategy
“I think Peter and the investors were in agreement about retail all along, but that didn't really come across in his pitch.”
Nobal sells iMirror units for between $2,500 and $15,000
“We sell them anywhere between 2500 to 15,000 US, depending on the size and configuration.”
Nobal generates 70% of its revenue from hardware and 30% from software
“Currently, it's about 70%. As we deploy more units, that's gonna flip as we have more software services, more units are out there in the field, but right now, we're hitting about 70 30.”
Boekhoff says Nobal hardware carries a 40% markup on production cost
“We mark them up about 40%. So say for example, the 5000 dollar version, it's costing us 25 to three grand.”