Assertion Contradicted AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Bokoff: iMirror is launching with Tommy Hilfiger in two weeks

Peter Bokoff · #2 iMirror · Mar 3, 2025 · at 11:45

Peter Bokoff pitches smart mirror startup iMirror on The Pitch, explaining his company's current commercial deployments in retail.

0:00 / 0:09exact quote · 9.0s
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“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Peter Bokoff

Opinion
Bokoff: Jillian Manus Dominated the Room and Led Investor Pushback
“I'm not sure that it was five people telling me the same thing aggressively as much as I did feel there was a stronger voice in the room and she and I may not have hit it off directly, so.”
Peter Bokoff Mar 3, 2025 ▶ 26:52 #2 iMirror
Opinion
Bokoff: Single Vegas Hotel Offers More Volume Than 700 Retail Stores
“Even if we did 10 mirrors a store, that's 7000. But if you get the Venetian one hotel in one market, that's 7200 rooms. It's one of the reasons that we don't think retail is the right spot.”
Peter Bokoff Mar 3, 2025 ▶ 14:33 #2 iMirror
Insight
Bokoff: Hardest-to-understand concepts are often the biggest opportunities
“The thing that people have the hardest time connecting the dots to is often the biggest opportunity. And I, you know, I would stick by that.”
Peter Bokoff Mar 3, 2025 ▶ 26:14 #2 iMirror
Opinion
Bokoff: Hotels Haven't Been Disrupted Since the 1950s TV Adoption
“Hotels haven't been disrupted since widely adoption of the TV in like the 19 fifties.”
Peter Bokoff Mar 3, 2025 ▶ 4:12 #2 iMirror
Disclosure
iMirror Seeks $1M Seed Round to Deploy 5,000 Hotel Mirrors
“We're raising a million seed to roll up 5000 mirrors to hotels.”
Peter Bokoff Mar 3, 2025 ▶ 4:37 #2 iMirror
Assertion Not checkable as stated
Bokoff: iMirror Logged Over 20,000 Retail Interactions in 11 Days
“They've got analytics on how many people touch the mirror a day, so the flagships are launched in New York. In the first 11 days had, ah, it was over 20,000 interactions.”
Peter Bokoff Mar 3, 2025 ▶ 13:30 #2 iMirror
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