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Peter Bokoff

Founder & CTO, Nobal Technologies · 1 appearance on the record.

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founderexecutiveinvestor@pieterboekhoff ↗nobal.ca ↗

Pieter Boekhoff is a Canadian entrepreneur and investor who founded Nobal Technologies, the developer of the interactive smart-mirror system iMirror. He also co-founded Calgary tech incubator AcceleratorYYC and serves as founder of Future Ventures Corp.

9statements → 3claims → 1claims resolved → 3.78/5average certainty → 2/5average debate potential → 3said about them ↓

0 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 3 opinions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Peter argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Bokoff: iMirror is launching with Tommy Hilfiger in two weeks
“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”
Peter Bokoff Mar 3, 2025 ▶ 11:45 #2 iMirror

Everything Peter Bokoff said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Bokoff: Jillian Manus Dominated the Room and Led Investor Pushback
“I'm not sure that it was five people telling me the same thing aggressively as much as I did feel there was a stronger voice in the room and she and I may not have hit it off directly, so.”
Peter Bokoff Mar 3, 2025 ▶ 26:52 #2 iMirror
Opinion
Bokoff: Single Vegas Hotel Offers More Volume Than 700 Retail Stores
“Even if we did 10 mirrors a store, that's 7000. But if you get the Venetian one hotel in one market, that's 7200 rooms. It's one of the reasons that we don't think retail is the right spot.”
Peter Bokoff Mar 3, 2025 ▶ 14:33 #2 iMirror
Insight
Bokoff: Hardest-to-understand concepts are often the biggest opportunities
“The thing that people have the hardest time connecting the dots to is often the biggest opportunity. And I, you know, I would stick by that.”
Peter Bokoff Mar 3, 2025 ▶ 26:14 #2 iMirror
Opinion
Bokoff: Hotels Haven't Been Disrupted Since the 1950s TV Adoption
“Hotels haven't been disrupted since widely adoption of the TV in like the 19 fifties.”
Peter Bokoff Mar 3, 2025 ▶ 4:12 #2 iMirror
Disclosure
iMirror Seeks $1M Seed Round to Deploy 5,000 Hotel Mirrors
“We're raising a million seed to roll up 5000 mirrors to hotels.”
Peter Bokoff Mar 3, 2025 ▶ 4:37 #2 iMirror
Assertion Contradicted
Bokoff: iMirror is launching with Tommy Hilfiger in two weeks
“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”
Peter Bokoff Mar 3, 2025 ▶ 11:45 #2 iMirror
Assertion Not checkable as stated
Bokoff: iMirror Logged Over 20,000 Retail Interactions in 11 Days
“They've got analytics on how many people touch the mirror a day, so the flagships are launched in New York. In the first 11 days had, ah, it was over 20,000 interactions.”
Peter Bokoff Mar 3, 2025 ▶ 13:30 #2 iMirror
Assertion Not checkable as stated
Bokoff: iMirror generates 98% of its business in retail
“That's really a small part of what we do because we're, all of our traction is in retail and focus in retail. And so I was getting feedback in the room like, you should focus on retail. And I, Kept trying to say, like, that's where we do 98% of our stuff.”
Peter Bokoff Mar 3, 2025 ▶ 24:31 #2 iMirror
Disclosure
Peter Bokoff: Natural Defensiveness Makes Him Appear Uncoachable to Investors
“I have a dry sense of humor. I, I'm not as quick to smile as certain people, and I'm potentially a little bit defensive when people are questioning an idea, but I need to continue to think back to that time, and know that Even when I'm trying my hardest to be …”
Peter Bokoff Mar 3, 2025 ▶ 28:39 #2 iMirror

The other half of the tape: Peter Bokoff's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about Peter Bokoff, by other people (3)

Disclosure
Manus: Passes on iMirror due to hotel pivot away from retail
“So I would love to see this more really dive deeply into retail rather than divert your attention and your dollars to hotel. And that's the reason why I won't, I'm gonna pass.”
Jillian Manus Mar 3, 2025 ▶ 20:04 #2 iMirror
Insight
Manus: Hearing feedback three times turns opinions into actionable consensus
“What I say about opinions are, if you hear opinion once, it's still an opinion. If you hear opinion twice, it's still opinion. If you hear an opinion three times, that's a consensus, and that's something, then you do something about it.”
Jillian Manus Mar 3, 2025 ▶ 21:55 #2 iMirror
Opinion
Josh Muccio: Bokoff and Investors Actually Agreed on Retail Strategy
“I think Peter and the investors were in agreement about retail all along, but that didn't really come across in his pitch.”
Josh Muccio Mar 3, 2025 ▶ 29:19 #2 iMirror

Appearances (1)

EpisodeDateSpeaking time
#2 iMirror Mar 3, 2025 8m
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