iMirror

11 statements across 1 episodes · 3 bullish · 5 bearish · 5 people on the record · first statement Mar 3, 2025 by Peter Bokoff · said 13 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by Josh Muccio (11), Peter Bokoff (2)

tap a year for its mentions
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2025 13 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about iMirror, oldest first

Mar 3, 2025 positive
Assertion Not checkable as stated
Bokoff: iMirror generates 98% of its business in retail
“That's really a small part of what we do because we're, all of our traction is in retail and focus in retail. And so I was getting feedback in the room like, you should focus on retail. And I, Kept trying to say, like, that's where we do 98% of our stuff.”
Peter Bokoff Mar 3, 2025 ▶ 24:31 #2 iMirror
Mar 3, 2025 neutral
Opinion
Josh Muccio: Bokoff and Investors Actually Agreed on Retail Strategy
“I think Peter and the investors were in agreement about retail all along, but that didn't really come across in his pitch.”
Josh Muccio Mar 3, 2025 ▶ 29:19 #2 iMirror
Mar 3, 2025 bearish
Opinion
Bokoff: Single Vegas Hotel Offers More Volume Than 700 Retail Stores
“Even if we did 10 mirrors a store, that's 7000. But if you get the Venetian one hotel in one market, that's 7200 rooms. It's one of the reasons that we don't think retail is the right spot.”
Peter Bokoff Mar 3, 2025 ▶ 14:33 #2 iMirror
Mar 3, 2025 bearish
Disclosure
Manus: Passes on iMirror due to hotel pivot away from retail
“So I would love to see this more really dive deeply into retail rather than divert your attention and your dollars to hotel. And that's the reason why I won't, I'm gonna pass.”
Jillian Manus Mar 3, 2025 ▶ 20:04 #2 iMirror
Mar 3, 2025 bearish
Prediction Not checkable as stated
Chapman: Mirror-based room service ordering will reduce food conversion rates
“I think you might run into a problem where people who are looking at themselves in the mirror and then choosing food. I'm serious. I think this is going to reduce the conversion of food orders in hotel rooms, and it's a bit in the weeds. I think you might see …”
Jake Chapman Mar 3, 2025 ▶ 6:17 #2 iMirror
Mar 3, 2025
Disclosure
iMirror Seeks $1M Seed Round to Deploy 5,000 Hotel Mirrors
“We're raising a million seed to roll up 5000 mirrors to hotels.”
Peter Bokoff Mar 3, 2025 ▶ 4:37 #2 iMirror
Mar 3, 2025 positive
Assertion Not checkable as stated
Bokoff: iMirror Logged Over 20,000 Retail Interactions in 11 Days
“They've got analytics on how many people touch the mirror a day, so the flagships are launched in New York. In the first 11 days had, ah, it was over 20,000 interactions.”
Peter Bokoff Mar 3, 2025 ▶ 13:30 #2 iMirror
Mar 3, 2025
Insight
Bokoff: Hardest-to-understand concepts are often the biggest opportunities
“The thing that people have the hardest time connecting the dots to is often the biggest opportunity. And I, you know, I would stick by that.”
Peter Bokoff Mar 3, 2025 ▶ 26:14 #2 iMirror
Mar 3, 2025 positive
Assertion Contradicted
Bokoff: iMirror is launching with Tommy Hilfiger in two weeks
“We have, ah, live in retail, we have one big client that we have an NDA with, and then we launch with Tommy Hilfiger, their store of the future, in two weeks.”
Peter Bokoff Mar 3, 2025 ▶ 11:45 #2 iMirror
Mar 3, 2025 bearish
Opinion
Diamond: iMirror Features Can Easily Be Done on an iPad
“Everything you described can happen on an iPad, but you're focused, you're saying that it should happen in a, on a mirror, on a wall. Yeah. That's not convincing to me.”
Howie Diamond Mar 3, 2025 ▶ 11:28 #2 iMirror
Mar 3, 2025 negative
Disclosure
Peter Bokoff: Natural Defensiveness Makes Him Appear Uncoachable to Investors
“I have a dry sense of humor. I, I'm not as quick to smile as certain people, and I'm potentially a little bit defensive when people are questioning an idea, but I need to continue to think back to that time, and know that Even when I'm trying my hardest to be …”
Peter Bokoff Mar 3, 2025 ▶ 28:39 #2 iMirror
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